Select Page

I’ve been looking at ways to retrospectively measure impacts of visual arts activity on the campaign at Moseley Road Baths.

NCVO (National Council of Voluntary Organisations) have some useful guidance and I’ve come up with a plan to gauge the sentiment and awareness of the 100 swimmers’ image, to support the case study.

I’ll stand in the baths and get swimmers/visitors to answer the below questions in relation to the image. This should provide a snap short of awareness of the image and sentiment towards it.

When and how to evaluate your campaign

You should identify what you want to know and why you want to know it from the outset.

Think about involving your beneficiaries or users here so that people who will actually benefit from the campaign are able to inform the indicators of what success will look like and how you will know when your campaign has achieved its goal.

Keep it simple – develop a small number of indicators to capture changes. Aim to gather a mix of evidence from internal and external sources. Be clear from the outset, clarify roles and responsibilities and make time for this in campaign planning. This can be built into existing structures such as team meetings and one-to-one meetings. It is more important to measure the impact or the effects of your activities rather than the effort put in, ie number of postcards sent, events held etc.

Attributing credit or trying to prove causal links between campaign activities and social change can be complex, so instead of looking for proof of your success, aim to build evidence that could reasonably be used to make a connection.

Q1. Have you seen this image before ?





Q2. If yes, did you see it here in the Pool or elsewhere

Here in the Pool



Where ?

Q3. Describe the image in a word


Q4. Did you know there was/is a campaign to keep the building open to the public, as a swimming pool?



Q5. Did you know this image was created by an artist to support that campaign?



Q6. Looking at the image again, how does it make you feel ?