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Thinking of ways to quantify, in some way, the impact of the ‘100 swimmers’ image on the campaign to save Moseley Road Baths. Brum Spirit is a Birmingham based cultural exchange program, which promotes and facilitates collaborations between the best artists and performers from around the world. 100 Swimmers is featured twice on the website, in July 2014. 

http://www.brumspirit.org/2014/07/10/the-100-swimmers-attilio-fiumerella/

http://www.brumspirit.org/2014/07/22/100-and-ten-swimmers

I have emailed the website to see if they can provide me with any analytics for those pages, coupled with the Birmingham Live content marketing rates, this will help provide the data needed to extrapolate (crudely) the public relations value of the image.